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UX Design and Testing

3ina
Cosmetic brand eCommerce

The Brief

3ina is a cosmetics brand, with a flagship store in Covent Garden. As a new brand, they were looking to develop an eCommerce site which would suit their young, fashionable audience. 

The Solution

I developed the UX of this site from information architecture to wireframes. I created prototypes in HTML which we used for testing sessions, and I then iterated the ideas in the prototypes based on our findings.

SITE MAP

As this was a brand new site, I developed the information architecture and site map from scratch. 

 

WIREFRAMES

As this was a brand new site, I developed the information architecture and site map from scratch. 

 

Prototypes

I developed functional, high fidelity prototypes using HTML. This enabled us to test the interaction design, as test participants could click and scroll around the page just as they would on the final site.

TESTING

I ran testing sessions on a bi-weekly basis, enabling us to regularly iterate our designs based on findings from testing.