Brilliant Basics

My Involvement

UX – Experience Map

Client

Brilliant Basics

About the Project

Brilliant Basics design agency wanted to create a client management software which would take care of client relationships through five stages – Attract, Build, Capture, Develop and Engage. I was asked to help create a map to help visualise a user’s experience through these five stages. First I discussed the project with Brilliant Basics over the phone, taking lots of notes.

Next I collated my notes into one page of information
Then I organised the information on post it notes. This helped me to draw out the separate stages of the user’s experience before I transferred everything into the final high fidelity user experience map above.