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UX Design

Virgin Media Business
Pitch to Rich Competition Website

The Brief

This competition is an opportunity to pitch a business idea to Richard Branson. Small businesses, start ups and entrepreneurs compete for the chance to win a total of £1,000,000 in prizes.

The Solution

The competition was underway and the site live when I came on board to work on the later stages – delivering schematics, information architecture and scamps.


Pitch to Rich is a large competition, with a number of stages. At some stages there is a public vote, while others involve judges decisions.

Although the competition was already underway, there was some confusion and a lack of clarity within the business over the process of the contest.

From various briefing documents and information I was given, I pulled together this schematic, which became a reference throughout the project. 

Information Architecture

The site changes throughout the stages of the competition, so I decided to create a clear document of what content needs to be on each page, at each stage.

As I worked on the scamps, this document was invaluable in keeping track of what needed to be done. I made notes, and highlighted areas that needed attention from myself or the copywriter.


As the site was already live I was able to use the existing design as a guide. I fitted my wireframes into the design style, as scamps. 

Some parts required detailed attention and thinking, such as leaderboards, or award badges for the pitches that reached the shortlist, finals, or became winners.

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