Cosmetics brand ecommerce | 3ina
The project
3ina is a cosmetics brand, with a flagship store in Covent Garden. As a new brand, they were looking to develop an ecommerce site which would suit their young audience.
My involvement
I developed the UX of this ecommerce site, including the checkout flow, while working for the agency Future Friendly.
I designed wireframes in Sketch and created prototypes in HTML which I used for user testing sessions. I iterated the concepts in the prototypes based on findings from testing.
Site Map
As this was a brand new site, I developed the information architecture and site map from scratch.
Wireframes, prototypes and testing
I created wireframes for the shopping experience and checkout flow in Sketch. I then developed these into fully functional high-fidelity prototypes using HTML, CSS and JavaScript.
The prototypes were used for testing and enabled us to try out interaction design ideas with participants. I ran testing sessions on a bi-weekly basis, and iterated ideas based on findings from these sessions.
Wireframes
Prototypes
Outcomes
In 2024, 3ina is now a successful global brand with physical store fronts as well as their online presence. The ecommerce site and check out flow is still based on the UX I originally created.
