07730 074745 amy@amygoodchild.com
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user interviews, surveys, competitor analysis, analysis, affinity mapping, personas


information architecture, concept diagrams, content strategy, card sorting, navigation, task analysis, user flows, user journeys, experience maps

Design and Creation

sketching, wireframes, prototypes, mobile app/web design, Sketch, Axure, InVision, Zeplin, Adobe Photoshop, XD

Front End Development

HTML, CSS, jQuery, javascript,
HTML prototypes


usability testing, iteration, usability heuristic evaluation, analytics


Excellent presentation skills, empathy, logical problem solving, creativity, blogging, social media, photography, post it note enthusiast


Amy was a very strong student on a User Experience course I was teaching.

Consistently delivering on specific course content as she progressed through the syllabus she continually asked appropriate questions and applied the coursework to her own personal project with rigour and enthusiasm.

Amy also has skills as a front end coder so if you are looking for someone who can help take loose concepts and customer requirements right the way through to HTML based prototypes then speak to Amy!

Joe Dollar Smirnov

Director of User Experience, Red Badger

Amy is a bright spark who really understands people, design and technology. She is always forthcoming with ideas and has a great knack for problem solving.

Her ability to express her design thinking and applying UX methods to solving complex design challenges is outstanding.

I have been in awe of her presentation skills and ability to simplify complex concepts. She is an exceptionally talented individual in UX, design and tech and has a very bright future ahead of her.

Amy would be an asset to any organisation and is most definitely the type of person you want on your team.

Sarah Sartaj

UX Designer, Brilliant Basics